This chart is featured in our piece "Borrowed Demand — Anything for AI, Part II" https://t.co/5p2z7PjibN It shows IBM's revenue growth by segment collapsing between Q1 & Q2 2026: Infrastructure went from growing 15% to shrinking 7%, Software growth declined from 11% to 5%, and Consulting was flat. What was the cause? According to IBM's CEO Arvind Krishna, clients shifted spending to servers, storage and memory ahead of announced price increases. That money came out of software renewals and mainframe deals already budgeted. That is borrowed demand: the AI hardware boom funded out of the rest of Tech's revenue line, not out of new investment.
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