Brian McGough

$LULU...what a joke. We've been short since $470. And anyone listening to #TheCall this week heard @KeithMcCullough and I going back and forth about how The Signal and the Fundamentals weakening were aligning in a way that got this stock on our Top 5 Most actionable shorts earlier this week. #boom

This is the beginning of the end for $ONON. It's clinging to its Gross Margin by a thread. First Sales crack, then Margins follow. 24x EBITDA? How about 12x EPS! https://t.co/jBnX2Z95e1

We're Short $BOOT, and this 2Q guidance looks terrible. Guiding store comps -1% for a company with an egregious 10% hurdle rate to leverage occupancy costs poses massive risk to this model falling apart.

BofA out with a 'bullish' call on $WRBY this morning with a PT only 10% above where it's trading. Seriously, why even make that call? The base business alone is worth $40-$50ps, then add on catalyst calendar around AI Glasses and the sky is the limit. Went long $WRBY at $19 (after being short it from ~$45). I've been at this for a hot minute, and I think WRBY will be the best long call of my career. Swing big, my friends...

$WRBY is bank here. Catalyst calendar is ripe for literally the next 18 months. Numbers are going up, and the multiple with it. https://t.co/4XFZ4oe241

$DKS approaching ATH with a solid gain in a red retail tape. We're short it, so it's working against me right now. Recently moved it lower on our Position Monitor as near-term fundys are in the company's favor. Data looks good right now -- but the data doesn't show margins. And that's my biggest concern here -- zero flow through from comp to margin in the DSG concept (especially house of sport). And FL, well, it's still FL. #DickLocker

Heidi O’Neill is literally the WORST choice to be the new $LULU CEO. She’s going to turn this company into an even hotter mess than it already is. So much talent out there and they picked the person that did nothing but fail at $NKE. The Board messed up big time here. I know me being loud on this ensures that I’ll be blocked from all access. I don’t care. This is laughable.

So $LULU finally fires CEO, which is why the stock is up. I get that. We've been making the 'fire Calvin' call for over a year. But what the market misses here is that new CEO will have to re-base numbers by at least 30%. That sends the stock closer to $100. We shorted it at $470, and are staying put.

Monster print by $REAL. Best Idea Long. We went long at $1 with a call for a $20 stock. Admittedly, this quarter was concerning me. If I was running a book I'd have peeled some off heading into this one. That would have been the wrong move. Lo and behold, it annihilated numbers and guided up materially. @KeithMcCullough -- score another one for The Signal.

$LULU guide down...and it still is likely to miss the guide. This company has more problems than a $300 stock is giving it credit for. Been short it since $470, and I'm not covering at this price.