Co-founder of Hedgeye with 30 years of experience covering retail. Was Executive Director at Morgan Stanley, ran the consumer franchise at Copper Arch Capital.
Cite asCryptoQuant has tracked the directional calls on LULU by @HedgeyeRetail on X since Dec 2010: not yet scored on LULU (as of Nov 11, 2026).
Other assets covered (1)
Absolute view by default: Brian McGough states bull / bear plainly (99% of directional calls are outright).
Sentiment timeline shows relative sentiment within this analyst's history. A perma-bull showing 8 bullish : 2 bearish in a bear market sets that as their baseline. If you notice any errors, claim @HedgeyeRetail to submit corrections.
Hover the chart to read the thesis of that period · click a day to pin it
$LULU...what a joke. We've been short since $470. And anyone listening to #TheCall this week heard @KeithMcCullough and I going back and forth about how The Signal and the Fundamentals weakening were aligning in a way that got this stock on our Top 5 Most actionable shorts earlier this week. #boom
View original →Heidi O’Neill is literally the WORST choice to be the new $LULU CEO. She’s going to turn this company into an even hotter mess than it already is. So much talent out there and they picked the person that did nothing but fail at $NKE. The Board messed up big time here. I know me being loud on this ensures that I’ll be blocked from all access. I don’t care. This is laughable.
View original →So $LULU finally fires CEO, which is why the stock is up. I get that. We've been making the 'fire Calvin' call for over a year. But what the market misses here is that new CEO will have to re-base numbers by at least 30%. That sends the stock closer to $100. We shorted it at $470, and are staying put.
View original →$LULU guide down...and it still is likely to miss the guide. This company has more problems than a $300 stock is giving it credit for. Been short it since $470, and I'm not covering at this price.
View original →$LULU ripping today. Been short this since $470. But I think it's a better short today than it was back then. The stock doesn't know that margins are going to fall apart here. This story is going to end badly. Restructuring, mgmt fired. Badly... We're presenting a Black Book next Friday to outline why.
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